Economics Essay Example | Topics and Well Written Essays - 2250 words - 1

Economics - Essay Example The author argues that global success of various products and brands despite the vast cultural differences among the countries are the proof that the markets are getting more integrated. It mainly speaks about the need of having the products exposed to global markets. Richard E. Caves, 1980. Industrial Organization, Corporate Strategy and Structure. Journal of Economic Literature, 18(1), pp. 64-92. The above resource is a great contributor to the area of strategic management. The study mainly focused on the impact of a strategic choice on company’s behaviour and performance on the markets. Toder, Eric J., Cardell, Nicholas Scott., Burton, Ellen, 1978. Trade Policy and the U.S. Automobile Industry. United States: Praeger. The above book focuses mainly on the importance of scale of operations. It makes a comparison between U.S. and Japanese automobile industry. It clearly describes how in the 1970’s U.S. automobile industry suffered due to low scale of operation. Chapter 17 Brian, Arthur, 1996. Increasing Returns and the New World of Business. Harvard Business Review. July/Aug 1996. p. 2-10. This is an article that examines the theories laid out by Alfred Marshall and other fellow economists. This article makes a contrast between the diminishing returns concept passed on by the economists and increasing returns concept of the present century. The author says that the concept of diminishing returns is valid only in a bulk processing economy of Marshall’s age. He says that in today’s world of technology driven business, the concept that will determines success is ‘increasing returns.’ Chapter 18 Yip, George, 2000. Global Strategy in the Twenty-First Century. United States: Prentice Hall. The author stresses on the importance of companies to go global. The chapter begins by saying that in the 1980’s globalizing the business was a matter of debate and discussion. But when it came to 21st century companies restrain from globalizing only if they have valid reason for doing so. The author says that today’s multinational companies can be classified as internationalist, federalist and global maximizer. The main theme of the article is that companies should become as global as possible and at the same time should localise their products to be successful globally. This article is one of the greatest contributions to the field of globalization. Internal strengths of Motorola Brand Image: The first and foremost strength of Motorola is that it is one of the best brands in the world. Motorola is a brand that is being recognized for reputation, quality and innovation. Motorola is one of the largest used gadgets in most developed countries though it is just an establishing brand in developing countries. Pioneer of Technology: The second major strength of Motorola is that it is the pioneer in various technologies in the telecommunication industry. It was Motorola which introduced the world’s first hand held cellular phone. Motorola was the first company to introduce push-to-talk system in a mobile phone. The company’s latest innovation is the digital high definition television. Product range: The next major strength of Motorola is its wide product range. Apart from wireless handsets, Motorola is also a competing player in wireless accessories, digital entertainment application, voice and data communication systems, wireless access systems and enterprise mobility